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What is a Bicycle Friendly Business? |
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Wednesday, 21 January 2009 13:52 |
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A Bicycle Friendly Business (BFB) is a corporation, organization, association, or nonprofit that actively promotes bicycling for transportation, recreation, exercise, and sport. A BFB practices social responsibility by weaving bicycling into the business culture and gives employees the opportunity to be active stewards of their personal and environmental health through bicycling.
The Bicycle Friendly Business program evaluates applicants’ efforts to promote bicycling in four primary areas: encouragement, education, engineering, and evaluation. Examples of these measures include:
Engineering
Safe cycling access; bike racks for employees and guests; showers and lockers for commuters and lunchtime riders.
Education
Bike-safety programs; mentorship for new commuters; and equipment tutorials.
Encouragement
Benefits for bike commuters; paid mileage for trips made by bike; loaner bikes for errands and short trips; and earn-a-bike programs.
Evaluation
An assessment of what’s already being done and what to aim for in the future; in-house bike coordinators; and target ridership numbers. This is also the section to highlight your business’s unique programs and policies that promote and celebrate bicycling—from loaner bikes for short trips and in-house spin classes to supporting charity rides and sponsoring bike-racing teams.
For more information about this great program, please click here.
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